Brand Story

Hi, I'm Shifa!

Fashion has been a part of me for as long as I can remember. As a child, I’d follow my Ami through bustling bazaars, carefully matching dupattas and choosing laces, completely fascinated by colors and textures. At a young age I had realized that a career in fashion was my calling. 

I was fortunate to study fashion at the best design school in Pakistan, and had a once-in-a-lifetime opportunity to study couture in Paris. My journey led me to work with some of Pakistan’s leading designers. It was in 2015, when I founded our brand, Shifa Hassan Studio. 

At Shifa Hassan Studio, we take pride in our premium quality and expert craftsmanship. Every piece is thoughtfully designed and meticulously crafted to seamlessly blend heritage with modern minimalism, offering designs that fit effortlessly into the lives of modern South Asian women living across the globe.